For a drink with a side of dart and live music session, Drop Off Kitchen & Bar sure is the best place to spend your evening in Gading Serpong. With an aspiration of togetherness and great enjoyment, Drop Off needed a brand identity to further shape their modern and inviting ambience.


As to “drop off” means to “take someone or something to a place and leave”, the branding process reiterates the overall vibe of the brand which should facilitate a sense of laid-back and lively indulgence. Based on their target audience – college students and young adults – we visualized the lettering style with contemporary logo fashion. The movement created in the logo also helps emphasize the dynamic, vibrant, and indulgent values of the brand.

In the end, the identity of the brand has transformed into a place, an imagined city of the future, that you don’t want to leave.


Brand IdentityBrand StoryBrand Values

Brand GuidelinesMural DesignMarketing Collateral