CLIENTDigital Artha Media
YEAR2018
Challenge
Mandiri E-Cash is an online transaction service from Bank Mandiri where customers are able to make a purchase and pay with electronic money through their mobile phones. It required a microsite which stands as an online storefront for vouchers that can only be bought using Mandiri E-Cash.
Titikgaris was commissioned to create an online-to-offline experience with the application, that observed the standard system of Giftn as the 3rd party i.e. voucher provider.
Solution
Our team focused on constructing a site with an effective user interface for millennials, as the brand’s target audience, which would lead to an increase in the e-cash transactions through e-voucher sales. We started with wireframing to ensure a comprehensive and clear-cut flow that was also native. In consequence, this was followed by integrating Mandiri’s tone and design into the site as we took control of its overall digital branding.
Services
WireframingUI/UX Design
Brand IdentityBrand Guidelines