Yuzuki is a brand of cheese-and-fruit teas as well as pastries. The highlight of their beverages is in the real ingredients that they use – real cheese, real fruits – so that it can be a healthy choice for their customers’ daily tea intake.

As beverage trends are set to keep evolving, Titikgaris was approached to help create a brand that is sustainable against the growing innovations.


Through a series of brainstorming and forming various approaches for the brand positioning, our team settled on creating a mascot for this brand that is warm and friendly – a message that we want to deliver to their potential consumers.

We also incorporated the branding strategy into the store ambience by designing the store with inviting ambiance, to be seen as a place worth to capture and share to their social media – thus bringing in more customers. Furthermore, we also helped Yuzuki with its online presence through their social media platform.


Brand PositioningBrand IdentityMarketing Collaterals

Social Media MaintenanceStrategy & PlanningStore Branding